DailyDOOH

OUTFRONT Media Inc. (NYSE:OUT) this week announced the launch of ‘One Story. One Future’ in collaboration with GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization.

“Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world,” said Sarah Kate Ellis, President and CEO. “Our stories only reinforce that LGBTQ people are in every American family and have the same American values of fairness and freedom to be who you are. At GLAAD, we know that stories shift culture — and one storyteller can ignite a movement. That’s the heart of One Story. One Future. Whether you have millions of followers or just a few of your friends and family, it is time to mobilize your influence on social media and beyond. This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for the future we all deserve.”

This is the company’s third-annual PRIDE partnership with GLAAD, a month-long OOH campaign calling on LGBTQ community and their allies to stand together for equality, love, and freedom, amplifying the message that while every queer person has a unique story, all are bound by one shared future.

Building on 2024’s ‘Protect Our Pride’ and 2023’s “15 Seconds of Fabulous,” the 2025 GLAAD partnership will appear across OUTFRONT’s national network of digital billboards, transit displays, and street-level assets throughout June.

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The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching USD 1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry.

The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters.

Following a record-setting $9.1 billion in OOH revenue in 2024, the channel’s momentum carried into 2025 with a historic first quarter. Digital OOH (DOOH) accounted for more than 34% of total ad spend for the quarter and grew by 9%, reaffirming its role as a key growth driver for the industry. Among OOH formats, Street Furniture led with a 5.5% year-over-year increase, followed by Transit (3.4%) and Place-Based media (3.2%).

“This is a strong start to the year, reinforcing the strength,  adaptability, and overall growth trajectory of OOH,” said Anna Bager, President and CEO of OAAA. “Marketers are increasingly turning to OOH for its creative impact, digital flexibility, and ability to drive real results.”

Top Spending Categories and Advertisers in Q1 2025

Ranked by total spend, the top 10 advertisers in OOH for Q1 were:

1. M&Ms
2. Apple
3. Morgan & Morgan Attorneys
4. Verizon
5. McDonald’s
6. Samsung
7. Disney
8. Dunkin’
9. Universal Pictures
10. T-Mobile

Over 60% of the top 100 OOH advertisers increased their spend compared to Q1 2024. Seventeen advertisers more than doubled their investment, including (in descending order): Boost Mobile, Rocket Mortgage, Turo, M&Ms, Wingstop, Sprouts Farmers Market, TopDog Law, Nike, HelloFresh, Spectrum, Tiffany, Progressive, New York University, AT&T, Eli Lilly, Universal Hotels & Resorts, and Verizon.

Six of the top 10 product industries increased in volume, led by:

• Communications (+99.3%)
• Insurance & Real Estate (+9.7%)
• Local Services & Amusements (+8.4%)
• Financial (+7.2%)
• Automotive Dealers & Services (+6.1%)
• Restaurants (+1%)

These gains reflect OOH’s continuing strength across a broad range of consumer-facing sectors. Legal Services remained the highest-volume product category in OOH spend. Additionally, four of the top 10 product categories posted double-digit growth:

• Wireless Telecom Providers (+116%)
• Architects, Contractors, Engineers (+27%)
• Legal Services (+18%)
• Chain Food Stores & Supermarkets (+14%)

Boost Mobile, Rocket Mortgage, and Turo were new to Q1 OOH spending compared to the same period last year. Six advertisers increased their OOH spend by more than $2 million during the quarter. Ranked in order, they were: M&Ms, Verizon, Boost Mobile, Morgan & Morgan Attorneys, Universal Hotels & Resorts, and AT&T.

Over one-quarter (27%) of the top 100 OOH spenders were technology or direct-to-consumer brands. Twelve of these finished among the top 30 by total spend: Apple, Verizon, Samsung, T-Mobile, Netflix, Max, AT&T, Amazon, Hulu, DoorDash, Boost Mobile, and Comcast.

OAAA publishes complete industry revenue estimates using data from Miller Kaplan and MediaRadar (which does not adjust for changes in data sources), as well as public reporting from member companies. These estimates encompass spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising, as well as product category and advertiser segmentation.

Here is a list of networking / social events taking place during the week of #InfoComm25.

Note that there is an AVTweetup BUT it has been renamed, it takes place on the Wednesday and is listed as AVNation Access.

Some of the events are invite only and / or require registration. For any of the events below please contact the organisers if in any doubt.

MONDAY June 9

HETMA Awards
18:30-20:00
Funny Bone Comedy Club
Pointe Orlando

TUESDAY June 10

Velasea & Snap Install Golf Tournament
07:00 Start
Reunion Resort & Golf Club, Kissimmee
Places are limited, reach out to kevin.cosbey@velasea.com or tonyg@snap-install.com for more information
The organisers say “Golf, breakfast, lunch, drinks, rentals, and prizes are all included. Shotgun Start at 08:30”

Solomon Partners Cocktails
17:30
The Hampton Social – Orlando
9101 International Drive
Orlando, FL 32819

CTI Tech on Tap
19:00-21:00
ICEBAR Orlando
8967 International Dr, Orlando, FL 32819
The organisers say “Parties with live music, games, and more. CTI’s biggest Tech on Tap yet for our current and prospective clients and sponsoring partners”.

WEDNESDAY June 11

Peerless-AV Happy Hour & Panel: Sports Lounge Spotlight
15:00-16:00
Private Meeting Room: W203C
The organisers say Join Peerless-AV, DCBolt and VOID Acoustics for cocktails and conversation as we dive into the behind-the-scenes story of a standout dvLED video wall install at a premier sports lounge. Our experienced panel will walk through the design challenges, deployment wins, and lessons learned while while building the largest stand alone sportsbook on the East coast. Come for the insights, stay for the networking and refreshments!
Register here.

AVNation Access (formerly AVTweetup)
16:00-18:00
Room W304 AB

LED Studio InfoComm After Party
17:30-20:30
Sports & Social: Social Sports Bar
Pointe Orlando
The organisers say “Join LED Studio & Colorlight and Navori for an unforgettable night of innovation, networking, and entertainment during InfoComm!”

Sharp Consultants Reception (Note that Sharp stress that this event is for AV Conultants and VIP End Users only) 18:00-20:00
Hyatt Regency – Rocks Bar
9801 International Drive, Orlando, Florida 32819
The organisers say “Come take a load off and unwind with Sharp!”

Logitech Partner Connect Awards Ceremony (Invite-only event)
18:00-20:00
Hyatt Regency, Windermere Meeting Room
The organisers say “The Second Annual Logitech Partner Connect Awards is a celebration honoring excellence, innovation, and the remarkable contributions of our valued partners. Partners will join us for an evening dedicated to visionaries and trailblazers who drive success in our partner network”.

WAVIT Meet the Mentors & Mingle
18:00-20:00
Palm Tree Club in Orlando
9101 International Dr., Orlando, FL 32819
The organisers say “Come celebrate the launch of WAVIT’s Wave of Influence Mentorship Program! Whether you’re a mentor, a mentee, or just AV/IT-curious, this Meet the Mentors – Networking & Meet Up is your chance to connect with fellow women in the industry, exchange stories, and spark lasting professional relationships”.

NSCA Education Foundation 25th Anniversary
18:00-22:00
Tin Roof
8371 International Drive Orlando, FL 32819 United States
The organisers say “For 25 years, the NSCA Education Foundation has been dedicated to advancing the industry by connecting professionals to educational opportunities, funding technical training, and fostering the next generation of talent. Your participation helps us continue these vital efforts! Join us as we bring together industry professionals for an evening of networking, live music, and celebration—all in support of the future of commercial integration”.

CTI Tech on Tap
19:00-21:00
Kavas Tacos + Tequila (note different location from Tuesday night)
9101 International Dr #1198, Orlando, FL 32819
The organisers say “Parties with live music, games, and more. CTI’s biggest Tech on Tap yet for our current and prospective clients and sponsoring partners”.

Midwich VIP InfoComm Party
19:00-22:00
Howl At The Moon
8815 International Drive, Orlando, FL 32819
The organisers say “This year’s theme: Then vs. Now—a look back at where we started and how far we’ve come. We were Starin, The Farm AV, and Toolfarm… now we’re united as Midwich and ready to celebrate the journey with you. Expect music, drinks, good vibes—and a chance to reconnect with the people who’ve been part of the ride”.

THURSDAY June 12

Peerless-AV Lunch & Learn: Get Connected with dvLED Trends in Hospitality
12:00-13:00
Private Meeting Room: W203C
The organisers say Take a break from the show floor and recharge with a catered boxed lunch while connecting with industry peers and learning from leading voices in hospitality AV. Hear firsthand insights from guest speakers representing Electrosonic, Hollywood Casino at Greektown, and more, as they share what goes into high-impact dvLED installs across casinos, hotels, and entertainment venues. Whether you’re designing, installing, or selling dvLED systems, this is your chance to get the inside scoop on what’s working and what’s next.
Register here.

Midwich + AVer Happy Hour
15:30-16:30
Midwich Booth #4343
The organisers say “Join Midwich and AVer for a happy hour at the Midwich booth during InfoComm 2025! Come hang out with the teams, enjoy a drink, and chat about the latest in AV tech. It’s the perfect chance to unwind, make new connections, and see what we’ve been working on. Whether you’re exploring new solutions or just need a break from the show floor, we’d love to see you there!”

Midwich + Barco Happy Hour
15:30-16:30
Barco Booth #2829
The organisers say “Where great minds meet over great drinks. Take a break from the InfoComm trade show floor and join the Midwich & Barco teams for our Happy Hour event. This is the perfect setting to network, exchange ideas, and have a great time with fellow professionals. Come raise a glass to technology and good times!”

Logitech + Zoom Happiest Hour (Invite-only event)
17:30-20:30
The Hampton Social Orlando
The organisers say “One of InfoComm’s most anticipated gatherings is back! The third edition of our Logitech & Zoom Happiest Hour customer event is returning, this time at The Hampton Social in Orlando. This exclusive evening brings together a select group of customers for great conversations, live music, delicious food, and celebration. It’s always a highlight of the week, and we’re thrilled to continue the tradition with our valued community”.

Logitech + Google (By invitation only)
The Capital Grille
18:00
The organisers say “To show top customers our appreciation for their partnership, Logitech and Google are hosting a dinner for customers and their sales reps. It’s a fantastic opportunity to connect, unwind, and enjoy a delicious meal”.

Pixels in Paradise (SOLD OUT)
18:00-21:00
The Palm Tree Club, 9101 International Dr Suite 1008, Orlando
The organisers say “We’re transforming the Palm Tree Club into an ‘80s-inspired tropical escape, where pastel hues meet palm trees and good vibes flow as easily as the cocktails. Whether you’re catching up with old friends, making new ones, or just taking a well-earned break from the trade show grind, this is the place to be”.

CTI Tech on Tap
19:00-21:00
Kavas Tacos + Tequila (note same location as Wednesday night)
9101 International Dr #1198, Orlando, FL 32819
The organisers say “Parties with live music, games, and more. CTI’s biggest Tech on Tap yet for our current and prospective clients and sponsoring partners”.

InfoComm 2025 takes place June 7-13 (exhibits 11-14) at the Orange County Convention Center in Orlando, Florida.

What if Digital Out-of-Home could think in real time? What if the audience wasn’t just seen but understood? Last week W Group Holding said that they had made that future more of a reality.

In a launch event held at the Theater of Digital Art (TODA), W Group Holding unveiled real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, developed in Dubai.

Habib Wehbi, Chairman and Group CEO of W Group Holding said “This innovation is more than a product – it’s a strategic leap forward for W Group and the industry. Built to power intelligent, data-led media at scale, it marks the beginning of a new era in programmatic DOOH, starting here in Dubai and expanding globally. It reflects our belief in bold ideas, our confidence in local innovation, and our commitment to shaping what’s next in media.”

Following Wehbi’s keynote, key industry and government leaders, from entities including the Dubai Department of Economy and Tourism, Dubai Media Council and Mada Media, took the stage to share their perspectives on the unveiling of W Group technology.

• Mohammed Al Hammadi, CEO of Mada Media, was quoted as saying “We at Mada Media are delighted to be part of this groundbreaking moment as Dubai unveils the future of technology. Investments like these not only raise the industry standard but also inspire progress across the market. Our presence here reflects our commitment to encouraging businesses to invest, innovate and elevate advertising across the Emirate, turning bold ambition into tangible achievement. With vision, collaboration and innovation we are not just transforming the way we advertise, but we are helping shape the identity of a world-class city.”
• Hesham AlOlama, Director of Strategy & Performance Management at Dubai Media Council, stated: “25 years in the making, W Group has been innovative, and it actually is a global leap for Dubai’s creative economy. This is more than a project launch. It is a statement, a declaration that innovation is not just happening in Dubai, it is being led by Dubai.” He added: “What you see today with W Group and Hypermedia is a case study of what happens when we get public and private partnership together. A Dubai born company, supported by long term government collaboration is now setting a new benchmark in how brands and cities interact with audiences. We cannot do this alone, that is why partnership with companies like W Group are not optional, they are essential.”

AiOO is described as a groundbreaking AI-driven solutions developer transforming the Digital Out-Of-Home (DOOH) and retail media landscape. With advanced proprietary Ai-powered platform that captures real-time audience insights, optimizes campaign performance, and delivers measurable outcomes, AiOO bridges the gap between digital intelligence and urban interaction. From retail analytics to programmatic ad exchanges, our solutions redefine audience engagement, enabling smarter strategies and impactful campaigns across premium, high-traffic locations worldwide. We empower brands, location owners, and urban planners with the tools to enhance experiences, unlock growth, and elevate advertising performance all while upholding the highest standards of data privacy and security. AiOO is your gateway to the future of smart, sustainable, and data-driven DOOH ecosystems.

CTI, the largest privately held audiovisual integration and events provider in the U.S., has acquired Candeo Vision of London, UK.

Candeo boasts an outstanding reputation in AV integration, and its locations in London and Nottinghamshire mark CTI’s first presence in the UK. CTI currently serves customers worldwide as a member of the PSNI Global Alliance and across the US.

“In their nineteen years serving clients across the United Kingdom, Candeo Vision has built an excellent team and a great reputation,” says John Laughlin, CEO of CTI, “I’ve grown to admire the company through the work we’ve shared as members of the PSNI Global Alliance. They’re the right people to bring CTI into the UK, and I look forward to seeing them grow and prosper with the resources that CTI brings.”

In May 2025, CTI acquired LightWerks of Carson, in March 2025 CTI acquired MP Productions, in January 2025 they acquired Delta AV, in July 2024 they acquired Digital Technology Solutions, in June that same year they acquired Advanced Systems Integration and in February last year they acquired Vistacom, Inc..

Outsmart, the trade body for the UK Out of Home advertising industry reports UK OOH advertising revenues for the first quarter of 2025 total GBP 294.5m, an increase of +1% compared to the same period last year.

The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the same as Q1 2024 at 65%.

Justin Cochrane, Chair of Outsmart, told us “Against the backdrop of broader macroeconomic impacts affecting the overall advertising industry during the last six months, it’s reassuring to see growth in Out of Home. We look forward to continuing to deliver for brands engaging and connecting with their audiences at scale.”

Q1 also saw the release of the ‘Vision for Growth’ report celebrating the record GBP 1.4 billion in revenue in 2024, up 7.7% year on year and outlining the reforms needed to turbocharge further economic growth.

Visit the Outsmart website to download a detailed breakdown of Q1’s OOH revenue figures.

SpinetiX, a leader in digital signage solutions, has introduced a brand new Elementi plugin for the Q‑SYS Full Stack AV Platform, which they say redefines programmatic and automated digital signage for system integrators.

Building on its contributions to the Q-SYS Ecosystem, SpinetiX now offers its second Q‑SYS certified plugin – this time for its award‑winning Elementi signage authoring software. The new Elementi plugin enables system integrators to create a wide spectrum of automated digital signage scenarios within Q-SYS Designer Software by programmatically activating and deactivating Elementi Shared Variables and monitoring their activation status. The plugin provides system integrators access to powerful tools that create impactful, programmatic visual experiences with digital signage that are data-driven, context-aware and updated in real time. Applications are limitless and integrators can express their full creativity and offer added value to their customers.

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This week, the British singer-songwriter Raye celebrated hitting a billion streams of her single ‘Escapism’ by eating Weetabix from her Spotify commemorative plaque and sharing the moment online with the caption ‘God bless TikTok’.

Now that she’s had hers, Weetabix is returning the compliment in a campaign created by BBH, which hits the streets of Croydon – Raye’s hometown.

Lorraine Rothwell, Head of Brand and Marketing at Weetabix, said: “When Raye turned her streaming success into a Weetabix moment, we knew we had to celebrate her in true Croydon style. She’s a cultural icon, and this playful tribute is our way of saying – she’s clearly had hers!”

A series of large-format posters will appear, featuring four records. Three look like normal vinyl LPs but one is shiny gold with a label saying “Croydon’s Very Own”. The poster also features the iconic Weetabix strapline: ‘Have you had yours?’

Felipe Guimaraes, Executive Creative Director at BBH, said “Weetabix at its best is a brand that exists and speaks in culture. It has a heritage of reactive work that leverages the iconic brand idea of ‘have you had yours’. This is one of those moments. With Raye doing a billion streams, she’s obviously had hers.”

It’s not the first time Weetabix has paid tribute to an icon in an unexpected way – in 2022, BBH’s ‘They had theirs’ OOH campaign appeared the day after England’s Lionesses won Euro 2022.

The campaign ran on May 31 and June 1 2025, with media planning and buying by Mindshare.

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This week, VIOOH, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark.

The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, surpassing the 2024 global average of 28%. This share is expected to rise to 34% by 2026.

Jean-Christophe Conti, Chief Executive Officer at VIOOH told us “The Nordic region is demonstrating impressive momentum in pDOOH adoption, with marketers embracing its digital integration and performance capabilities. With Nordic marketers anticipating investment growth of 37% over the next year, well above the global average, we’re seeing a region that recognises pDOOH’s strategic value and is positioning it at the heart of digital-first media strategies”.

The Nordic edition of VIOOH’s State of the Nation, produced in collaboration with research and strategy agency MTM, surveyed senior advertiser and agency professionals across the Nordic region who are joint or sole decision-makers for advertising within their business who have purchased pDOOH in the past 12 months or are digital buyers open to purchasing it.

Now in its sixth year, this new report marks the first time the research has focused specifically on Finland, Sweden, Norway and Denmark – four markets identified as having strong potential for pDOOH growth.

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Broadsign this week announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to Out-of-Home (OOH) advertising, the new Broadsign Platform capability unlocks automated in-advance Digital OOH (DOOH) transactions, with support for static OOH transactions anticipated via a future update.

Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading tools. It also allows direct DOOH buyers to streamline historically lengthy buying cycles, saving hours spent manually discovering, curating, and reserving inventory.

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