#NYDSW @AVNationTV’s #AVWeek Wrap-Up

November 3rd, 2017

Adrian J Cotterill, Editor-in-Chief

AVNation wrap up a New York Digital Signage Week‘s worth of discussions with #AVWeek, their (usual) wrap up of the news and information for the audio visual industry.

This week, they’ll talk with reporters, manufacturers, and content creators about how integrators can excel in the digital signage space.

Guests include: BroadSign’s Stephanie Gutnik, the one and only SmoothFactor Alesia Hendley, AVATAR-PLUS’s Debra Simmons, Peerless AV’s Brian McClimans, Christie Global Media’s EVP Kevin Romano and BrightSign CEO Jeff Hastings.

BART Request For Proposals Event 6M7266

November 3rd, 2017

Adrian J Cotterill, Editor-in-Chief

BART, the San Francisco Bay Area Rapid Transit District, invites top-notch ad sales and digital innovators to submit proposals to run its Advertising Franchise. Proven cash flow of over USD 12million per year; 84% reach to an unusually upscale, diverse, and tech-savvy advertising audience; and a vision to grow revenue and modernize with more digital advertising make this an especially attractive opportunity.

Potential partners with experience managing ad programs for major transit systems, shopping malls, or airports are encouraged to visit https://suppliers.bart.gov where they can register as a vendor, then download the Request for Proposals for Event 6M7266.

This Week’s #AVJobs

November 3rd, 2017

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

    Job Type Permanent Full Time
    Location England
    Area Surrey, England Birmingham, England Warwickshire, England Worcestershire, England South Yorkshire, England Hertfordshire, UK
    Sector SalesSales – Audio Visual Sales – Channel – Distributor Sales – Business Development Sales – Field Sales
    Salary £32000 – £35000 Per Annum Salary circa £35k basic + uncapped com
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV21817
    Job Type Permanent Full Time
    Location Greater Manchester.
    Area Cheshire, England Greater Manchester, England Lancashire, England Merseyside, England
    Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Channel – Distributor Sales – External Account Manager Sales – Business Development Sales – Field Sales
    Salary £35000 – £55000 Per Annum £35k-£40k basic £55k OTE + car allowan
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV21017
    Job Type Permanent Full Time
    Location Reading
    Area Berkshire, England Bucks, England Surrey, England
    Sector Engineer Engineer – Audio Visual Engineer – Installer Engineer – Service Engineer – Video Conferencing
    Salary £22500 – £28000 Per Annum Negotiable £22k-£28k p.a. + co. vehicle
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV21217

Primesight Expands Its Airport Portfolio

November 3rd, 2017

Adrian J Cotterill, Editor-in-Chief

Primesight this week announced that it has won the airport advertising contracts for Glasgow, Aberdeen and Southampton, with plans to invest GBP 1.5 million in upgrading the digital estate and introducing new sites. With the addition of the new five-year contract, Primesight can now help brands reach an audience of 136 million passengers.

The wins put Primesight firmly in the position of number one OOH media owner for airports and means the company now reaches 48% of UK airport audiences.

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November 3rd, 2017

Maddie Cotterill

Registration is now open for the Ministry of New Media’s [digital] SMART CITIES CONFERENCE which will be held at BAFTA, London on Wednesday November 29, 2017.

The new FULL DAY conference looks pretty comprehensive; covering New World Payphones / Amscreen, InLinkUK / Civiq Smartscapes, JCDecaux’s own Smart City initiatives and the agenda contains a real smattering of proper ‘Smart City experts’ to make this a really interesting event for those interested in Out of Home and Smart Cities alike…

08.45 Registration & Breakfast

09.30 Opening Remarks Adrian J. Cotterill

09.45 New World Payphones | Justin Cochrane | CEO | Clear Channel UK

10.30 Privacy Issues & More in Smart Cities | Ingrid Silver | Partner, Global Entertainment & Media Industry Group | Reed Smith

11.00 Networking and Coffee

11.30 A Multi-Angle View of Smart Cities – Funding, Manufacturing, Planning, Advertising, Analysing; Five Industry Experts in Conversation with Stephen Nesbit | Founder | Prestonwood Trail Holdings

12.30 Networking & Lunch

13.45 The Disrupted City: The Path Towards Smart(er) Places | Sandra Baer | CMO | Civiq Smartscapes & Tim Fendley | Partner | Applied Wayfinding in conversation with Adrian J. Cotterill

14.45 Why Maps Are Dumb | Matt Crisp | Director | Living Map Company

15.15 Networking & Coffee Break

15.45 Smart London | Helena Kavanagh | Managing Director Street Furniture | JCDecaux

16:30 Chairman’s Wrap-up

This new FULL DAY [digital] SMART CITIES CONFERENCE will be held at BAFTA, London on Wednesday November 29, 2017.

Adform Debuts Programmatic #DOOH Ad Buying in the U.S

November 2nd, 2017

Adrian J Cotterill, Editor-in-Chief

Adform, one of the world’s leading independent advertising technology platform companies, announced his week at the #VideoEveryWhereSummit that it has entered into a partnership with Hivestack to enable programmatic buying of DOOH inventory from Adform Demand Side Platform (DSP) in the United States.

Adform is ranked by the Forrester Wave report as a strong performer amongst global DSPs. To qualify for the Forrester DSP Wave, each platform needed to run USD 100 million in revenue in their key market, employ more than 300 people and return bids in 100 milliseconds or less 98% of the time.

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Lower Manhattan Attacks

November 1st, 2017

Adrian J Cotterill, Editor-in-Chief

It was shortly after 15:30 Tuesday October 31st when news of the terrorist truck attack in TriBeCa, New York City, began filtering through to attendees of the DailyDOOH Investor conference, taking place at Dentons.

By the time of the closing session, the carnage became clear: eight dead, another 15 injured in the worst terror attack on NYC since 9/11.

During the last few sessions of the conference, regular attendee Paul Fleuranges, VP for Corporate Communications at NYC Transit, had moved himself to the lobby and was discussing with his staff back in Lower Manhattan what messaging they were posting. In particular they weighed up whether to post a message to the digital screens that adorn subway entrances near the attack.

“I think we should take over the DUPs with a message warning customers (that) bus service in the area is impacted by the attack,” he was overheard saying. “Let’s not scare people but we need to let them know, service is severely impacted.”

Within a few minutes they had settled on a message and discussed their plan with senior executives at the MTA who immediately greenlit the plan. Paul’s next call was to OutFront Media’s Rich Ament. Outfront operates the Digital Urban Panels (DUP) for the MTA.

Obviously, given what had happened, Paul’s thinking was that they shouldn’t have adverts running on the DUPs in the area.

Paul and I discussed emergency alerts and the role of #DOOH in the safety of a city’s citizens at #dse2017 earlier in the year, and when he had got off the phone he told me, “No doubt our discussion at the DSF strategy summit prior to #dse2017 played a role in my thinking. I think that as end users and stewards of information, we need to be congnizant of what’s happening around our screens and use them not just to generate revenue, but to inform those who view them with appropriate messages during emergencies. Your discussions of the attacks in London in March resonated with me.”

Transit has used the Urban Panels and its On The Go screens to communicate service status in the aftermath of Superstorm Sandy and other weather events, BUT this is the first time that they have used them to communicate to customers during an emergency event. NYC Transit is already working with the Federation of Internet Alerts (FIA) to incorporate CAP alerts into its internal communications digital network.

Paul summed up his 30 minutes of frenetic activity with the following: “We hope not to become proficient at this, but that said we have to be prepared to respond.”


UK Advertising Delivers Strongest H1 on Record

November 1st, 2017

Adrian J Cotterill, Editor-in-Chief

UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982.

The record investment highlighted in Advertising Association/WARC Expenditure Report data, published earlier this week, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess of £22bn.

Overall market growth is being driven by increased spend on digital advertising. Digital – defined as internet and digital out of home (DOOH) – accounted for 54% of all advertising spend in the first half of the year, some £5.8bn of a total £10.8bn committed by advertisers.

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STRATACACHE Capital Hires @dhuelsermann

November 1st, 2017

Adrian J Cotterill, Editor-in-Chief

STRATACACHE today announced that Dirk Huelsermann has joined STRATACACHE Capital as Managing Partner.

STRATACACHE Capital is a new division and team that will lead strategic deal discovery and review on a global scale. As many people will know, STRATACACHE actively reviews more than 400 deals per year in the digital signage, mobile, display, media and digital-out-of-home space and has made 14 acquisitions in the past 18 years.

Dirk Huelsermann, who will remain a shareholder and partner at London based Private Investment Boutique, DeBere Capital, will bring a wealth connections and experience to the STRATACACHE team.

Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech comp told us here in New York, “I have known Dirk for several years and found him to be the consummate professional,” said anies. “With the rapid growth rate and significant opportunity in the digital media space, Dirk brings significant value to the STRATACACHE team in his knowledge of the industry, investment experience and contacts worldwide.”

Over the past several years, STRATACACHE has grown to be the market leader in digital signage globally with the flagship STRATACACHE, Scala and Real Digital Media brands and a solution-focused global integration and operations team second to none.

Dirk Huelsermann told us after his presentation at The DailyDOOH Investor Conference, “STRATACACHE has a great reputation in the industry and is known for an exceptional investment track record, positioning the company at the forefront of a global consolidation process. I look forward to working with the STRATACACHE team, as well as the portfolio of companies, to foster growth for the whole group.”

STRATACACHE actively invests in multiple sectors impacting the consumer at the point-of-purchase, pursuing investments between $5 and $500 million USD while serving the digital signage needs of dozens of leading brand, retail, banking, quick-service restaurant and gaming customers worldwide.

Dirk Huelsermann has a strong background in private equity, for many years before he entered the #DOOH world he was a Senior Investment Manager for Japanese investment bank Mitsui.

Ocean Folds Signature Outdoor into Group Operations

October 31st, 2017

Adrian J Cotterill, Editor-in-Chief

Ocean has announced a realignment of its group structure. The changes come as Ocean enters its next phase of growth following a number of significant key contract wins across the country this year.

All Ocean Group entities will fall under a single operating structure and be traded under the Ocean brand. The new structure takes effect immediately and will be fully implemented by the end of 2017.

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